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Senior Institutional Channel Marketing Manager

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Salary Competitive
Type Permanent
Location London
Sector Sales & Marketing
Job Reference T6/GXS/33714
Contact Georgina Sell
Date posted 22-09-2020

One of the UK’s leading investment companies is looking for an Institutional Channel Marketing Manager to develop the institutional marketing strategy.

RESPONSIBILITIES

* Partner with Head of Institutional (sales) to develop the institutional marketing strategy as part of the Channel Marketing strategy ensuring alignment with sales objectives and corporate strategy.
* Create and deliver effective marketing campaigns to promote products and services for the targeted client segments
* Develop detailed campaign plans to promote products/strategies within institutional audiences.
* Work closely with Head of Institutional (sales) and Channel Marketing Lead to agree campaigns and alignment on best messaging to ensure that plan targets appropriate potential clients.
* Manage marketing campaigns and promotions for target markets – including working closely with other marketing team members to include but not limited to – advertising, in market activities (roadshows, events) webinars, conference calls and a robust programme of content marketing
* Use and build appropriate campaign analytics
* Champion the promotion of the responsible investing proposition to market
* Develop and implement digital solutions

REQUIREMENTS

* Strong understanding of investment products, including familiarity with various asset types: equity, fixed income, Multi asset , property, cash, derivatives.
* Exceptional writing skills, with evidence of financial services expertise (both for institutional clients and press).
* Experience of marketing to all UK client types for asset management firm.

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Contact Georgina about this job

VP, Consultant