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|Sector||Sales & Marketing|
One of the UKs leading investment companies is looking for a DMP Audience Analyst to drive a multi-channel direct to consumer acquisition and retentions project. The successful applicant will be based in their London office.
Optimise the profitability of acquisition and retention projects across digital and social platforms.
Produce in-depth analytics on key audiences and suggest areas of improvement.
Maintain relationships with group delivery teams as well as external technology partners.
Identify data driven advanced targeting, micro segmentation and trigger based decision rules to target high value consumer audiences.
Minimise risk and ensure data compliance is adhered to.
Experience in a Multichannel direct to consumer business is an advantage.
Experience in Adobe Audience Manager is a bonus.
Experience managing target audiences and using data driven optimisation techniques.
Experience in Data Management Platforms.
Experience in providing data-driven analytics.
Knowledge of CRM platforms is preferable.
For more information or to hear about more opportunities in financial services please contact Georgina Sell on 0203 145 3338 or at Georgina.Sell@bruinfinancial.com
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