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DMP Audience Analyst

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Salary Competitive
Type Permanent
Location
Sector Sales & Marketing
Job Reference T6/GXS/32946
Contact Georgina Sell
Date posted 18-11-2019

One of the UK’s leading investment companies is looking for a DMP Audience Analyst to drive a multi-channel direct to consumer acquisition and retentions project. The successful applicant will be based in their London office.
Key Responsibilities
• Optimise the profitability of acquisition and retention projects across digital and social platforms.
• Produce in-depth analytics on key audiences and suggest areas of improvement.
• Maintain relationships with group delivery teams as well as external technology partners.
• Identify data driven advanced targeting, micro segmentation and trigger based decision rules to target high value consumer audiences.
• Minimise risk and ensure data compliance is adhered to.

Key Requirements
• Experience in a Multichannel direct to consumer business is an advantage.
• Experience in Adobe Audience Manager is a bonus.
• Experience managing target audiences and using data driven optimisation techniques.
• Experience in Data Management Platforms.
• Experience in providing data-driven analytics.
• Knowledge of CRM platforms is preferable.

For more information or to hear about more opportunities in financial services please contact Georgina Sell on 0203 145 3338 or at Georgina.Sell@bruinfinancial.com

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Contact Georgina about this job

VP, Consultant