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|Sector||Sales & Marketing|
One of the UKs leading investment companies is looking for a Customer Engagement Manager to create and deliver the strategy for increasing customer engagement, loyalty and retention. The successful applicant will be based in their London office.
Set up an engagement programme for both new and old customers as well as an appropriate programme for potential future customers.
Communicate with all internal and external resources to make sure the programme is used across the division as a whole giving training where necessary ahead of all campaigns.
Set retention goals focusing particularly on month 1 cools and those that lapse in the first 3 months. Understand the feedback of these problems and give ideas how it can be avoided.
Take control of all post-sale material and use every customer touch point to positively reinforce the companies brand and its products.
Invent a loyalty scheme that adds value to both the customer and company; make use of internal sponsorship opportunities to make sure customers know who the company are and how they are different to competitors.
Experience in Marketing, strategic Marketing planning and branding is an advantage.
Ability to manage complex tasks to a tight deadline is an advantage.
Good understanding of regulation within financial services.
Ability to deal with and influence senior stakeholders.
Strong communicator and negotiator.
Experience in leading projects and teams.
A key eye for detail with a real focus on delivering quality.
A degree or anything equivalent is favourable.
For more information or to hear about more opportunities in financial services please contact Georgina Sell on 0203 145 3338 or at Georgina.Sell@bruinfinancial.com
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