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|Sector||Sales & Marketing|
One of our prestigious investment management clients are currently looking for a dynamic Email Marketing Manager to permanently join their team in Surrey:
In this role you will be responsible for creating and implementing innovation and creative communication strategies that appeal and drive the clients target audience.
- Planning and delivering data-led personalised email communication strategies encouraging customer retention and customer loyalty.
- Enhance commercial opportunities through engaging in Customer Journey Mapping and analysis
- Work with the firms marketing team and stakeholders to gain a great understanding of customer base through insight, segmentation and data analysis
- Engage in marketing metrics to assess the effectiveness of email campaigns in terms of traffic, acquisition, conversion, retention and revenue
- Experience in delivering and measuring an engaging email/marketing automation strategy suitable to B2B and B2C services
- Financial services industry & investment products
- Marketo certification would be an advantage
- Strong background in customer acquisition, re-engagement and retention strategies
For more information or to hear about more opportunities within financial services please contact Christopher Rolfe on 0203 145 3385 or at Christopher.Rolfe@bruinfinancial.com
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