Head of Digital Marketing
Work with the Head of Digital Marketing and external agencies to manage digital marketing activities across business channels.
Play a key role in driving traffic to the firms websites and extending their digital footprint.
- Work with Head of Digital Marketing to develop Europe’s Digital Marketing strategy to meet business objectives and priorities
- Paid search: develop paid search strategy and management of campaigns to drive increased results.
- Online display: work with channel managers on advising the best strategies and ensure all relevant tactics are being utilized.
- Develop campaign landing pages working with channel managers, content team and digital product owners.
- Email marketing: develop email marketing strategy for all business channels. Implement plan including ongoing test and optimize ideas.
- Work with external agency to ensure campaigns are delivered to time and quality.
- Email Marketing Technology: Develop a roadmap for extending the use of Salesforce marketing cloud to include use of Audience Builder and Journey Builder.
- Help train the wider team on these technologies and ensure business benefits are utilized.
- Analyse marketing activity effectiveness – including web usage, campaign performance, email effectiveness and produce relevant reports for senior management.
- Participate in cross-regional Digital projects as required.
- Financial services experience preferable (ideally in Asset Management)
- Experience developing and implementing digital marketing activities including paid search and online display.
- Email marketing including segmentation and trigger based campaigns.
- Knowledge of SFMC
- Analytics experience including knowledge of tags and developing insights (adobe analytics experience preferred but not essential)
- Vendor Management experience
- Quality conscious and experience in adhering to compliance standards
- Excellent communication skills
- Team player
- Passionate about digital marketing and new media
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