Marketing Executive

Ref: 38539

My client is seeking an experienced Marketing Executive to join their growing team. The right candidate must have experience in email marketing, events and content as well as experience within financial services.

Key Responsibilities:

• Creating, testing, and scheduling all marketing and CRM emails, including newsletters, campaigns, product updates, and automated communications for both B2C and B2B audiences.
• Developing and managing lead and client email marketing automations to promote our products and services throughout the lead journey.
• Planning, promoting, and overseeing online investment and personal finance events, including sending email invitations and follow-ups.
• Updating the content on our website across various sections, such as the home page, press section, financial planning, and investment areas, and assisting in creating new landing pages for online campaigns.
• Providing regular reports on email, event, and website metrics to the Marketing team and other departments.
• Serving as a subject matter expert for email marketing and webinar tools.
• Assisting in various marketing projects, including digital campaigns, content creation, PR, and physical events.

What You'll Need:

• At least two years of experience in email marketing campaigns, with knowledge of marketing automation tools such as Mailchimp, HubSpot, and ideally ClickDimensions.
• Ability to manage online events, from planning to execution, using platforms like Zoom or Gotowebinar.
• Familiarity with CMS platforms like WordPress, including content updates, basic SEO knowledge, and user experience optimization.
• Strong copywriting and communication skills to create engaging marketing messages and content.
• Basic understanding of digital marketing metrics and tools like Google Analytics for tracking performance.
• Excellent project management skills to handle multiple tasks and deadlines effectively.
• Collaborative mindset to work across teams and departments.
• Strong initiative with a keen eye for detail and a commitment to staying up-to-date on marketing trends and best practices.

Bruin recognises the positive value of diversity, and aims to promote equality and challenge unfair discrimination. As a champion of equal opportunity employment we welcome applications from all suitably qualified persons – men and women, people of all ages, sexual orientations, nationalities, religions and beliefs. We particularly encourage applications from women, disabled, and Black, Asian and minority ethnic candidates as these groups are underrepresented throughout the financial services industry. Our clients work with us because they value a diverse workforce, and subscribe to our shared principle that all appointments are made on merit and that ability to perform the job will be the primary consideration.