BRUIN Gender Bias Decoder

BRUIN Financial Gender Bias Decoder

Unconsciously, we all use language that is subtly ‘gender-coded’.

Society has certain expectations of male and female characteristics which can often seep into the language we use, and how we respond to that language, without us even realising. This linguistic gender-coding can also impact the recruitment process, and research has shown that this unconscious bias can put women off applying for jobs that list traits with masculine-coded language.

This tool is designed to check whether a job description has the kind of subtle linguistic gender-coding that has this discouraging effect.

Enter your text below to evaluate its potential bias and click here to find out more about how this tool works.

Need more information? Contact us online using the information here or just call us on 020 3145 3333