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Digital Marketing Co-ordinator - Hove

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Salary £25k to £40k
Type Permanent
Location
Sectors UK & Regional
Sales & Marketing
Job Reference UK01/SJH/25615
Contact Sam Havis
Date posted 15-03-2017

A leading financial services firm is looking for a Digital Marketing Co-ordinator to join their team in Brighton. The successful candidate will be a key figure in the project to re-launch the company’s entire intermediary website.

Responsibilities will include:

• Assist the Digital Manager to optimise the performance of the Adviser journey using site analytics to understand customer behaviours.
• Work with operational teams to produce end-to-end journey management information and recommend changes to optimise outcomes.
• Ensure content is maintained, updated and approved to meet regulatory, financial, product technical and brand requirements.
• Development of new content to meet market changes or identified customer needs.
• Develop content to optimise site/page visibility to drive organic traffic.

Skills required:

• Experience of developing and managing digital customer acquisition propositions to maximise business performance across a range of financial products
• Strong digital marketing experience across the B2B channels for the IFA market
• Expert CMS user
• Experience of working with a brand and to brand guidelines
• Proven track record of managing marketing budgets and optimising spend
• Strong creative skills with a genuine passion for the customer
• Strong people and stakeholder management skills
• Ability to clearly communicate and influence at all levels
• Good understanding of media tracking/tagging process and best practice online customer journey

For more information, please contact: sam.havis@bruinfinancial.com

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Associate Consultant