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Associate Vice President
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|Daily Rate||£55k to £70k|
|Type||Temporary / Interim|
|Sector||Sales & Marketing|
Our client provides a range of industry-leading products and professional development services to the global financial community. They distribute ratings, research and financial data through a variety of flexible platforms.
- Reporting to the Marketing Director, you will be responsible for creating awareness and developing interest within defined audiences via content marketing strategy.
- You will work with a network of Marketing, Product, Solutions, Market Development, and Sales teams to articulate the value of and build interest in our product portfolios.
- They will deploy their insights into messaging and content used for promotions in campaigns, our website, events, and via social media channels.
- Work with solutions and market development teams to develop a deep understanding of our target industries and audiences, their business challenges, needs, pain points, and requirements with a task to developing impactful content
- Work with the Product team to create a complete library of product materials (data sheets, technical specifications, product release / update notes, etc.)
- Support Sales team members with optimal collateral (solutions briefs, fact sheets, success stories, white papers etc.) to properly position solutions and close opportunities
- Investment writing and messaging: Using a succinct, compelling and descriptive language that goes to the heart of the value proposition to position our solutions
- Work with the Marketing Director to devise strategies and tactics, and to identify ideal digital and offline content sets
Skills & Experience Required:
- Direct experience in the FinTech (big data, analytics) or Financial Services industry is a requirement
- Experience in solution or product marketing functions is a requirement
- At least 5 years of marketing experience with a focus on copywriting
- Experience with Marketing Automation or Salesforce would be desirable
- International languages would be an advantage
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