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Content Marketing Manager

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Salary £40k to £50k
Type Permanent
Location London
Sector Sales & Marketing
Job Reference T6/CHR/25922
Contact Christopher Rolfe
Date posted 26-06-2017

A world class investment solutions and retirement expertise company are looking for Content Marketing Manager to join their team. They are a privately owned, independent company, with the resources to provide their investment knowledge, technology and service innovation needed to help our clients reach their financial goals.

You will work with colleagues in the UK Wholesale Marketing Team to create an impactful multimedia investment content programme designed for UK wholesale fund buyers and financial advisers. You will work with sales and marketing colleagues to construct your understanding of wholesale client segments and their fund analysis and selection criteria and apply this in discussion with investment teams around the world as you seek to develop and maintain high quality content.

KEY RESPONSIBILITIES:

• Improve, deliver and uphold relevant and timely investment criteria through a variety of traditional and digital means aligned to our key campaigns, segmented to maximise impact for our target client segments
• Correct content formed by other parts of the business, adapting it to the UK professional audience and its needs
• Create content for the proprietary events programme
• Report framework to observe content engagement to inform future strategy and development plans
• Baseline of product materials maintained for focus products, demonstrating clear articulation of points of differentiation and competitive advantage
• Create a reporting framework to monitor the use of materials and inform focus and priorities

EXPERIENCE AND QUALIFICATIONS REQUIRED:

• Knowledge of investments and the UK funds industry
• Technical understanding of investment markets (equities, bonds, multi-asset)
• Basic understanding of the client segments within the UK wholesale business

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Contact Christopher about this job

Associate, Consultant