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Sales & Marketing Breakfast Forum

• Article by BRUIN Financial

Sales & Marketing Breakfast Forum

BRUIN recently held a Breakfast Forum on Digital Marketing, for Senior Marketing professionals.

The forum focused on online and offline strategies for Asset Management firms and was led by Anne-Marie McConnon, Marketing Director at BNY Mellon Investment Management.

The agenda included a discussion of the following topics:

Much has been made about marketing’s migration to digital, but the reality is that many offline techniques and processes are still being used:

  • What does it mean for your marketing department to be fully digitised?
  • How realistic an aspiration is this?
  • What are the challenges and opportunities that this presents?
  • What impact does this increasing move to digital have for offline mediums, if any?
  • And what are the benefits of offline mediums in this digital age?

A number of guests were able to join us for a lively discussion, including representatives from JPM, Blackrock, LGIM, PIMCO, BNY Mellon, Wellington and Schroders to name a few.

For more information, or details of future Sales & Marketing events please contact Emily Ayre